Kenyan Cooperates and Other multi-national companies pay Google millions of dollars so that their products can be advertised on websites and blogs.When bloggers advertise such products on behalf of Google, Google will in turn, pay them certain percentage of the advertising money which is usually 68%.
ADVERTISING TERMS THAT YOU WILL NEED TO KNOW
- Page Views-This is the number of time a blog is viewed.
- CTR- This stands for Click Through Rate.This is the number of times an advert is clicked or interacted with per 100 views. E.g If a blog Receives 100 views and 2 adverts are clicked then the blog has a CTR of 2%
- CPC-This stands for Cost per Click. The Amount of money an advertiser is paid per click of an advert.
FORMULA FOR CALCULATING BLOG EARNINGS
Revenue=Page view × CTR × CPC
Average CTR and CPC in Kenya is as Follows
- CTR= 1.98%
- CPC= 0.10 Dollars
E.g of what Tuko Earns. Revenue=3,580,000 × 1.98% × 0.10
Revenue=5670 dollars app 567,000 ksh per month
TOP EARNING ENTERTAINMENT BLOGS IN KENYA PER MONTH
1. Tuk.co.ke
- Traffic: 3,580,000
- Revenue per Month:708,800 ksh
2. Kenyans.co.ke
- Traffic:810,000
- Revenue per Month: 160,380 ksh
3. Dailypost (Kenyan-post.co.ke)
- Traffic: 750,000
- Revenue per Month: 148,500 ksh
4 .Mpasho.co.ke
- Traffic:720,000
- Revenue Per Month:142,560 ksh
5. OMGVoice.co.ke
- Traffic:600,000
- Revenue per Month:118,000 ksh
6. Nairobinews.co.ke
- Traffic:580,000
- Revenue per Month:114,840 ksh
7. Edaily.co.ke
- Traffic: 450,000
- Revenue per Month: 89,100 ksh
8. Ghafla.co.ke
- Traffic; 400,000
- Revenue per Month:79,200 ksh
9. TrendingPost.co.ke
- Traffic:150,000
- Revenue Per Month : 29,700 ksh
10.Waza.co.ke
- Traffic: 80,000
- Revenue per Month: 15,840 ksh
N/B The figures used are 87% accurate since the ctr and cpc values of this blogs can't all be the same.
Blogs such as Mpasho, Tuko, OMGVoice and Kenyans also earn through banner advertising e.g Advertising SportPesa, Betin and Safaricom.Such adverts earn them more than 150,000 ksh per month.